Our Approach
CHALLENGING & CHANGING PERCEPTIONS ABOUT PARKINSON’S – INSPIRING INDIVIDUALS TO FLOURISH IN THE FACE OF PD.
Putting your diagnosis into perspective
We have taken the obvious head on. Of course being diagnosed with Parkinson’s Disease is not funny so what do we do about it?
Following our own personal experiences with PD, we have been fortunate to meet many others who have used their diagnosis to reinvent themselves or found the drive to do the things they’ve always wanted to do – start a company, become a painter, a writer or even a comedian.
We think of the diagnosis as just the beginning and far from the end.
What's behind our approach
Far from your standard not-for-profit or traditional fund-raising entity who focus on the dark or depressive to provoke charity, we wanted to showcase an alternate approach.
Inspired by research into salutogenesis,we are interested in the factors that promote positive health and wellbeing.
Our ‘agency’ approach draws on creative design, change and human agency – blending the science of psychology and marketing to change perceptions about Parkinson’s and inspire individuals to flourish in the face of PD.
How do we deliver wellbeing
Our unconventional approach to health promotion sees us engage Parkinson’s as an agency might a client with a ‘bad’ brand. We create content and multimedia campaigns that market Parkinson’s as a product – a way of life.
Using photography, film, words, objects and the occasional ‘off-kilter’ humour, our activities are designed to create positive experiences that lift individual spirits and amplify the profile of Parkinson’s.
Our events also provide the opportunity for people with Parkinson’s and the general public, to come together share stories and feel more at ease with the disease.